Welcome to NEOVISTA.
Ready to catch a new
perspective on
digital growth?
Your partner for pragmatic
digital transformation and AI powered growth.
Let´s multiply your impact together.
300+
Successful projects
25+
Years of professional experiences
1.5k+
Generated growth in millions
Our core services
NEOVISTA supports mid-sized companies and Private Equity firms to profitably grow their businesses with digital transformation and AI. You work with senior experts with 25+ years of hands-on leadership in digital, marketing and sales. We connect technology, people and culture with clear growth and profitability goals.
With NEOVISTA your growth benefits from:
- Practical, tested solutions tailored to mid-sized companies
- Clear growth KPIs, realistic roadmaps and measurable outcomes for your digital and AI projects
- A holistic view of strategy, customer journeys, processes, organisation, data and technology
- Close collaboration at eye level instead of generic one-size-fits-all concepts
- Focus on sustainable transformation for the whole organization, teams and individuals
This helps you build a coherent, scalable digital and AI setup that increases revenue, strengthens margins and makes your commercial organization more resilient. More over it lowers resistance, improves adoption of new tools and turns digital and AI projects into visible growth and productivity gains.
You use digital and AI to:
- Win more of the right customers
- Increase revenue per customer
- Improve margins and reduce cost to serve
- Shorten sales cycles and reduce churn
We enable you with:
- Workshops on digital transformation, AI and data-driven marketing and sales
- Training for leaders and teams on customer-centric and data-driven work
- Clear, honest change communication across all levels
Your team understands:
- Why you change and which growth and efficiency goals you target
- What you change in strategy, customer journeys, processes and tools
- How they contribute in their daily work and how success is measured
Digital & AI Readiness Assessment
We analyze how digital and AI-ready your company is today and where you stand compared to your competitors. Together we answer questions such as:
- How mature are your digital and AI capabilities in strategy, customer processes, organization, data and technology
- Where are the biggest gaps internally and from a customer perspective
- Which digital and AI use cases bring real value for your business model
- How should marketing, sales and service work in a more digital and data-driven way
Our AI readiness assessment includes:
- Digital and AI maturity check (internal, customer view, benchmarks)
- Gap analysis across strategy, customer journeys, process automation, organization, data and technology
- Prioritisation of use cases and projects with the highest impact on revenue, margin and productivity
Workshops & Offsites
Based on your AI readiness results we design and run workshops and offsites with your leadership team and key stakeholders. Together we:
- Develop a clear digital and AI strategy aligned with your business goals
- Set growth and efficiency targets and link them to digital channels, data and AI
- Identify high-impact use cases across marketing, sales, service and operations
- Design better customer experiences along the customer journey and align them with your brand and positioning
- Define roles, skills and ways of working for more customer-centric and data-driven teams
We combine strategic work with concrete next steps so your teams leave with clarity and ownership.
Consulting & Implementation
We support you from concept to execution. Together we:
- Plan and implement the agreed digital and AI projects
- Set up transformation projects that connect marketing, sales, service and operations
- Introduce modern CRM, marketing and sales tools with AI features and integrate them into existing systems
- Automate selected processes and increase the degree of process digitization
- Improve data quality and define a clear data strategy and governance
- Create a solid base for data-driven decisions with transparent KPIs
Internal teams and external partners work along one shared roadmap with clear roles, milestones and success metrics. You get a coherent, scalable digital and AI setup instead of isolated tools and stand-alone initiatives.
About us
NEOVISTA is your partner for pragmatic digital transformation and AI-powered growth. We help mid-sized B2B companies and Private Equity firms use digital and AI in a structured, measurable and results-focused way to grow their buinesses profitably.
Our work builds on more than 25 years of international leadership in digital transformation, marketing and sales. You benefit from hands-on experience in designing and scaling digital go-to-market models, customer journeys and data-driven sales engines.
With NEOVISTA, you set clear goals, a realistic roadmap and implementation that fits your existing teams and structures. You keep control while we guide method, content and execution.
We strengthen your digital and AI setup step by step:
- We analyze where you stand today across strategy, customer journeys, processes, organization, data and technology
- We define a focused digital and AI roadmap with clear priorities, milestones and KPIs
- We implement the right solutions together with your teams and partners
NEOVISTA optimizes strategy, customer journeys, processes, organization, data and technology as one system. This avoids isolated tools and creates a coherent, scalable digital and AI setup that supports growth, profitability and enterprise value.
We believe that economic success and responsibility belong together. Companies should operate profitably and act within social and environmental boundaries. We build digital, agile and efficient organizations with a clear focus on long-term value. Digital transformation and AI support clarity and execution. We think holistically and long term. Respect, trust, clarity, courage, curiosity and diversity guide how we work as a team and with our clients.
Our team
The NEOVISTA team brings together long-standing experience in digital transformation, marketing, sales and AI. The team combines strategic thinking with hands-on project work for mid-sized companies and Private Equity firms. Different backgrounds from industry, services, startups and consulting flow into one clear approach: focus on measurable impact, transparent collaboration and practical solutions that fit day-to-day business. Curiosity, passion and a sense of fun shape how the team works with clients and with each other.
Adriana M. Nuneva
Founder of NEOVISTA, Senior Advisor Digital & AI-powered growth
As founder of NEOVISTA, Adriana M. Nuneva advises mid-sized companies on digital and AI-powered growth. She focuses on measurable results, clear structures and customer-centric processes.
Before starting NEOVISTA, she served as Chief Digital Officer, Chief Marketing & Sales Officer at CWS/Haniel. There she led a group-wide digital transformation program, based on a full digital readiness assessment.
She redesigned the go to market model, introduced a modern tech stack and omni channel approach for marketing, sales, customer service and built a digital marketing, sales and customer service engine that significantly increased productivity and growth.
Prior to that, she held global leadership roles in marketing, sales and digital transformation for TE Connectivity and Heidelberger Druckmaschinen AG, always, aligning international teams and markets along customer centricity , growth, processes and measurable results.
Across these roles, she brings more than 25 years of leadership experience at the intersection of marketing, sales, digital transformation and intercultural management.
Heike Seltmann
B2B Sales, Digital Sales &
Leadership Expert
Heike Seltmann is a senior B2B sales leader with more than 20 years of international experience. She specializes in transforming traditional sales organizations into modern, digital and data‑driven growth engines -combining strategy, commercial excellence and strong leadership.
Since 2007, she has played a key role in shaping the sales strategy at CWS, holding regional, national and international leadership roles. Her responsibilities ranged from driving new business development to leading international new business across 15 countries.
As Group Director Sales, she successfully scaled a hybrid sales model across all business units. In 2023, she became Chief Commercial Officer Workwear of CWS Workwear International and was part of the executive leadership team.
Before joining CWS, she gained extensive experience in B2B sales and key account management at Vodafone.
Today, she also speaks on modern B2B sales, hybrid selling and digital transformation in sales. Her leadership style is clear, hands‑on and people‑focused - driven by passion, speed and a strong belief in data‑based decision‑making.
Katharina Stein
Senior Marketing Leader, Digital & Brand Strategy Expert
Katharina Stein is a senior marketing leader with more than 17 years of experience in international companies and agencies. She links brand management, digital marketing and customer experience to drive measurable growth and clear positioning. She combines strategic thinking with strong execution, data-driven decisions and a collaborative leadership style.
She currently leads digital marketing at HYTING GmbH and focuses on digital strategy, campaigns, UX optimisation and KPI-based reporting. Before that, she built and led the Website & Customer Experience team at CWS International and acted as Product Owner for the web platform, social media channels and analytics tools.
Earlier roles at CWS, Fiat Chrysler Automobiles and marketing agencies sharpened her profile in brand communications, product launches, dealer marketing and integrated campaigns. Her background as Diplom-Betriebswirtin and further training in digital change, AI and project management round off her profile as a modern marketing and digital leader.
Paul Weimaraner
Chief Happiness Officer
In his role as Chief Happiness Officer, Paul the Weimaraner takes care of engagement and good mood of both team members and clients. With his hunting experience Paul is always searching for new opportunities and providing fun and new perspectives to the team. Follow him on Instagram to join the happiness.
Talks, interviews and cases
In these videos and podcasts, Adriana shows how digital and AI create impact in real projects and how important customer centricity is. Short formats give a look into key topics such as digital readiness, data-driven marketing, sales excellence and change in organisations. Among other things, you can gain insights here into how CWS transitioned to a data-driven sales approach. Click here to watch the video. Talks, interviews and case examples help teams and decision-makers get a clear picture of what works, what does not and which steps matter first for their own company.
Marketing Tech Summit 2023
How do you lead marketing, sales, and digital transformation in the age of AI? In this session from Marketing Tech Summit 2023, Adriana Nuneva shares concrete lessons from more than 25 years in international leadership roles.
Customer Centricity
How do you build truly customer-centric marketing and sales in B2B? In this INDUSTRY.forward Summit talk, Adriana Nuneva shows how CWS-boco uses data, digital tools and clear KPIs to align teams around customer value and measurable results.
Our partner network
Our partners extend the way NEOVISTA works for clients. They bring specialised expertise in data, technology, change and implementation. Together we combine strategy, marketing, sales and operations into one coherent setup. Joint projects follow clear roles, shared goals and transparent communication so results stay measurable and sustainable.
Our partner network deliberately brings together multiple generations and their expertise. Senior experience meets new perspectives. Strategic depth connects with hands-on execution. In addition, our partners contribute deep industry knowledge across sectors such as technology, energy, finance, industrial services and professional services. This creates a complete setup that covers leadership, technology, communication and delivery across the full lifecycle of a project.
Etronixx is a strategy consultancy based in Frankfurt, focused on business transformation, strategy execution and AI-driven management solutions. With its own strategy platform “Transformer”, Etronixx connects analysis, roadmap and execution in one tool and brings more than 30 years of experience from industrial and technology projects.
As a partner of NEOVISTA, Etronixx adds deep expertise in strategy and organizational development, while NEOVISTA focuses on digital products, marketing and AI-driven implementation. Together we support companies from strategic direction to measurable results in marketing, sales and customer service.
Brightpoint Group is a financial services and investment firm focused on alternative investments and fund services. The group combines Brightpoint Services and Brightpoint Capital with offices in Hamburg, Berlin and Luxembourg. They offer tailored structures for alternative investment vehicles, fund administration and governance with a strong operations and technology backbone.
As a partner of NEOVISTA, Brightpoint Group contributes deep expertise in fund structures, regulation and operations for alternative assets. NEOVISTA focuses on digital strategy, marketing and AI-driven growth. Together we help clients in the financial industry design, launch and scale investment products with a strong strategic positioning, clear communication and efficient digital processes across the full fund lifecycle.
AI-Z Group is a partner for holistic AI transformation in medium-sized businesses. They support companies from practical training for managers and employees, through the systematic analysis of processes and potential, to the operational implementation of AI solutions along the entire value chain.
As a partner of NEOVISTA, AI-Z Group brings strong expertise in AI strategy, enablement, and execution. AI-Z Group is founded and led by a Generation Z entrepreneur. This brings a native understanding of how the next generation thinks, works, and uses technology. NEOVISTA leads digital positioning, marketing, and AI-driven growth. Together, we support organizations in integrating AI, communicating it clearly, and scaling it through efficient digital processes.
Lorenz & Leaders is a leadership and transformation advisory based in Germany, focused on enabling sustainable growth through the alignment of people, processes and progress. Founded by Dr. Susanne Lorenz, the company supports organizations in developing effective leadership and building scalable People & Culture and organizational processes that drive long-term business success.
As a partner of NEOVISTA, Lorenz & Leaders complements NEOVISTA’s expertise in digital products, marketing and AI-driven implementation by strengthening the people side of transformation — ensuring leadership alignment, effective collaboration and scalable People & Culture processes while new digital solutions and AI capabilities are implemented.
Get in touch and share a short note about your company and your current challenges. Tell us what you want to achieve with digital and AI. We reply immediately and suggest a time for an introductory call.
Contact
Phone: +49 173 3413751
E-Mail: contact@neovista.ai
Address: c/o Brightpoint Group Chausseestr. 1, Berlin, 10115, Berlin, Deutschland